why you should ditch traditional marketing for the real deal

Authentic marketing is the true self-expression of a sincerely held business philosophy. It?s rare in comparison to traditional, or inauthentic, marketing strategies, but it?s much more effective for a business? longevity and impact.

If your sole goal is to make a profit, go buy Google AdWords and call it a day.?But if your goal is to build a great business that will be among the 35 percent of companies that make it past the 10-year anniversary mark?and?be at the top of its industry, you can start by understanding the difference between traditional and authentic marketing.

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