Utilizing LinkedIn for Network Marketers | Rick Staehler

LinkedIn for Network Marketers

Home Based Business opportunities are becoming more available, accessible and profitable with the internet expanding the network of people we have in our sphere of influence. Using LinkedIn as the tool for your Network Marketing is a fantastic way to expand your Home Based Business and utilize a MLM strategy to make a profit. MLM is a form of marketing that relies on several levels of compensation for selling a product or service and more importantly, selling the opportunity to be an independent representative to those people in our sphere of influence or network.? There are literally hundreds of ways to utilize LinkedIn to grow and keep in touch with your network. Here are some of the top ways to utilize LinkedIn as a platform to promote your Home Based Business and expand your network marketing.

1. Create LinkedIn Group to generate leads from decision makers. Make sure the group you create is targeted to fill a need of the audience in your business field.

• Increase search ranking in LinkedIn search engine by adding keywords to group description.
• Put keywords in title of group so it ranks high on Google.
• Encourage traffic to your site by adding a blog or company website to the group.
• Use RSS feed to your blog to automatically post to group members.
• Drive repeat traffic to your site by sending weekly or even daily content that is of value to group members.
• Make introductions of group members, who could potentially benefit from doing business together.

1. LinkedIn Answers is not only valuable in getting answers from top professionals; it is a great MLM strategy, to promote your Home Based Business opportunity.

• Set up Answers Application on your home page for the subjects you know best. It is in the bottom right-hand corner. When a question comes up that you know the answer to, the following suggestions will help you make the most of it.
  • Tie in a personal response with the person who asked the question by accessing their personal profile on LinkedIn.
  • Give as much helpful information as possible to answer the question. Include website links, tips or recommend an expert on that specific topic. The better your answer is, the more likely the question asker is to be interested in you.
  • Extend an open invitation for the question asker to contact you privately or through your group if they have additional questions or help.

1. LinkedIn Events platform allows you to advertise an event to thousands of professionals for free.? An event lets you promote your Home Based Business and MLM opportunity face to face to people who are already interested in what you?re offering.

• Promote your event by inviting people you think would be interested by niche or region.
• Once someone RSVPs to your event, it is posted on their home page, further extending your sphere of influence through their network.

1. LinkedIn Advanced Search function will expand your marketing network by helping you find specific target audiences. This function is helpful when creating groups and events. It also can generate new leads or direction for network marketing, when your Home Based Business needs an infusion of new blood.

Using LinkedIn as a tool for networking in MLM Home Based Business delivers results.

Source: http://rickstaehler.com/networking/utilizing-linkedin-for-network-marketers/

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