Air?Canada?today unveiled its new leisure airline, marking a milestone in the transformation of Canada?s flag carrier to compete in the growing leisure travel sector. Special introductory fares are available for sale beginning today at aircanada.com and through travel agents. Along with details of the initial destinations it will fly to beginning in?July 2013, the name of Canada?s new leisure airline -?Air?Canada?rouge?- was announced following a contest launched on Facebook inviting customers, employees and travel industry professionals for their input.? Details about the contest and prize winners have been posted on?facebook.com/aircanada.
?With the introduction today of?Air?Canada?rouge, Air?Canada?enters today?s growing leisure travel market on a truly competitive basis,? said?Ben Smith, Air Canada?s Executive Vice President and Chief Commercial Officer, at a news conference in?Toronto?to unveil the new leisure airline.? ?In partnership with Air?Canada?Vacations, part of our new leisure group, Air?Canada?rouge will leverage the strengths of Air Canada?s extensive network, operational expertise and frequent flyer reward program in order to offer Canadians great value for their vacation travel.?
Michael Friisdahl, President and Chief Executive Officer of Air Canada?s Leisure Group, continued, ?With leisure time at a premium,?Air?Canada?rouge?will combine affordable fares, great service and choice leisure destinations with those benefits offered by Air?Canada?and Air?Canada?Vacations that are valued most by vacation travellers. We look forward to giving them a warm welcome onboard?Air?Canada?rouge, Canada?s affordably stylish leisure airline.?
Special introductory?Air?Canada?rouge?fares now on sale to:?Venice,?Edinburgh,?Athens,?Cuba,?Dominican Republic,?Jamaica?and?Costa Rica
For its inaugural 2013 season, Air?Canada?rouge will introduce new routes not currently operated by Air?Canada?toVenice,?Italy?and?Edinburgh, Scotland.? In addition, Air?Canada?seasonal services from?Toronto?and?Montreal?toAthens,?Greece?will be flown by the leisure carrier.? Similarly, existing Air?Canada?flights operated in cooperation with Air?Canada?Vacations to?Cuba, the?Dominican Republic,?Jamaica?and?Costa Rica?will be operated by?AirCanada?rouge?effective?July 2013.
To celebrate the launch of Air Canada?s new leisure airline, special introductory fares are now available for purchase until?December 25, 2012, subject to availability, at?aircanada.com?and through travel agents, for travel onAir?Canada?rouge?between July and?October 26, 2013.? Examples of special introductory fares based on?Torontodepartures:
- Venice,?Edinburgh?and Toronto/Montreal-Athens: starting as low as?$949?round-trip including all taxes, fees, charges and surcharges.
- Dominican Republic?(Punta Cana, Puerto Plata and Samana) and Kingston,?Jamaica: starting as low as?$269?each way including all taxes, fees, charges and surcharges.
- Costa Rica?(San Jose?and?Liberia): starting as low as?$389?each way including all taxes, fees, charges and surcharges.
- Cuba?(Varadero, Cayo Coco, Holguin and?Santa Clara): starting as low as?$538?round-trip including all taxes, fees, charges and surcharges; available exclusively at?aircanadavacations.com.
Visit?aircanada.com?or contact your travel agent for more information on applicable fare conditions.
Image:?Air Canada
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